TikTok has emerged from the start to become one of the most downloaded apps in the business globally. It created a record as a pretty prosperous video-sharing app – designated Douyin in its local China, and named TikTok in the other part of the world. However, In 2018, it obtained the better-known app, Musical.ly, transferring all its non-Chinese users to a new linked TikTok platform. The company yet works Douyin as a separate app in its own country. It should be no wonder that marketers have started to view the potential of this platform. In this, our TikTok marketing guide recommending potential ways for companies to make the most of TikTok and its young audience.
TikTok has been downloaded 2 billion times until 2020.
How Should Brands Use TikTok?
There are three possible ways that brands can promote their business on TikTok.
They can build their account and upload relevant videos for their way.
They can operate with influencers to publish content and share it with broader viewers.
They can spend to promote on TikTok – it is a really new era for TikTok promotion. But, TikTok may grow as successful and stabilized over time.
Hashtag Challenges
Challenges are a fundamental piece of TikTok’s identity. TikTok’s users like getting up a challenge and creating and sharing videos accordingly. These challenges are usually given a hashtag name to get them both exciting and easy-to-find.
